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Norman Silverman
Norman Silverman
Norman Silverman

EF COLLECTION

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a pair of four-tiered diamond earrings hanging on a white ledge
About EF COLLECTION

EF Collection is a Los Angeles-based fine jewelry brand founded in 2010 by Emily Faith Strauss, with a mission to create wearable future heirlooms that blend timeless elegance with everyday wearability. Each piece is crafted from solid 14k gold—never filled, plated, or vermeil—and features natural, earth-mined gemstones and ethically sourced diamonds that meet the Kimberley Process standards. Emily’s designs are deeply personal, inspired by life’s meaningful milestones and designed to honor moments, memories, and connections. Her work is rooted in authenticity, quality, and heart, including her charitable efforts through Angels 4 Austin, a foundation she and her husband founded in memory of their late son, which supports families of premature or ill infants. With every piece, EF Collection offers more than jewelry—it offers a story, a memory, and a lasting legacy.

close up of a woman wearing a cream sweater and a solitaire radiant cut engagement ring
Popular EF COLLECTION Jewelry

EF Collection is known for its effortlessly chic and stackable fine jewelry, with standout pieces that have become customer favorites. Among the most popular are the diamond huggie earrings, perfect for everyday sparkle and layering. The initial and nameplate necklaces offer personalized elegance, while the diamond bezel bracelets and stacking rings bring a minimalist yet luxurious touch to any look. Customers also love the ear cuffs and multi-piercing studs, designed for a curated ear without the commitment. Crafted from solid 14k gold and natural diamonds, each piece is made to be worn daily and cherished for a lifetime.

a white gold tennis bracelet featuring a line of round cut diamonds
Special Fine Jewelry by EF COLLECTION

What makes EF Collection truly special is its unique blend of fine craftsmanship, meaningful design, and everyday wearability. Founded by Emily Faith Strauss, the brand is rooted in the idea that jewelry should be more than just beautiful—it should tell a story. Each piece is thoughtfully designed using solid 14k gold, natural gemstones, and ethically sourced diamonds, ensuring quality that lasts a lifetime. Inspired by personal milestones and heartfelt moments, EF Collection creates modern heirlooms that connect wearers to what matters most. With its delicate aesthetic, ethical values, and emotional depth, EF Collection offers jewelry that’s not only stunning—but also deeply personal.

a line of white gold diamond eternity wedding bands being held between gloved fingers
Discover EF COLLECTION Jewelry at Hing Wa Lee Jewelers

Explore the effortless elegance of EF Collection at Hing Wa Lee Jewelers. From dainty diamond earrings to stackable rings and personalized necklaces, each piece is crafted from solid 14k gold and ethically sourced stones—designed to be worn, loved, and passed down. Visit us to experience modern fine jewelry that celebrates life’s most meaningful moments.

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