THE BRAND IS BORN
In February 1926, the watch dealer and manufacturer 'Veuve de Philippe Hüther' registered the trademark 'The TUDOR' in Geneva with Rolex founder Hans Wilsdorf. The house ended up selling the brand to Wilsdorf in 1936. Hans Wilsdorf decided right after the Second World War that the time had come to grow and establish a proper identity of its own for the brand. He developed "Montres TUDOR S.A." on March 6, 1946, specializing in designs for men as well as women. Rolex, would guarantee the distribution and after-sales service as well as the technological, esthetic and functional characteristics.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE ORIGINAL ART OF HAND CRAFTSMANSHIP
A watch from TUDOR lives. Moves. It will take you into the zone of micro-precision. All materials are continuously tested by advanced technology... almost obsessively. Study the movement. Esthetics and performance are suitable for the most demanding of goods, made for endurance as much as pleasure. This precise machine, visually pleasing as well as exciting to the mind, can sustain the rigors of time. Each watch is a unique object due to its outstanding materials, resilience and strong design.
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