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Why Are Watches So Expensive’

June 25th, 2023

Dress watch with leather strap

Watches have been an essential accessory for both men and women for centuries. But not all watches are created equal, and some can cost a fortune. The question arises: why do some watches cost so much? The answer lies in the intricacies of watchmaking. High-end watches are often crafted with precious materials, expert craftsmanship, and innovative technology, resulting in a functional and luxurious product. Additionally, watches from prestigious brands have a reputation for quality and exclusivity, which adds to their already-hefty price tag. Our experts have put together a guide to the various factors contributing to the high cost of watches, providing invaluable insight into why investing in a high-end watch may be worth the expense.

High-Quality Materials

One of the primary reasons why luxury watches are expensive is because of the high-quality materials used in their construction. These watches are typically made from durable, luxurious, and beautiful metals such as gold, platinum, or titanium. Additionally, many luxury watches are adorned with precious gems, such as diamonds or sapphires, which can further drive up the cost. Using these rare and expensive materials not only adds to the watch's aesthetic appeal but also enhances its quality and longevity.

Watch with glow-in-the-dark hands

Skilled Craftsmanship

Luxury watches are often created using traditional artisanal techniques, which require high skill and precision. The intricate mechanical workings of these watches require experienced watchmakers to spend hours handcrafting and assembling each component, resulting in a finished product that is both beautiful and functional. The skilled labor required to produce these watches can significantly affect their cost.


Many luxury watch brands produce limited runs of their timepieces, which creates exclusivity and can drive up demand for the product. Limited edition watches are often made from rare materials, have unique designs, or incorporate complex mechanical features. Because they are produced in limited quantities, they can be difficult to obtain, which can increase their value and price.

Close-up of a watch’s dial, revealing its complications

Research and Development

Luxury watchmakers invest heavily in research and development to create innovative designs and features that set them apart from other watch brands. They may experiment with new materials, develop new mechanical movements, or incorporate advanced technological features into their watches. This investment in research and development can be expensive, but it results in more precise, accurate, and reliable watches. The cost of this research and development is often reflected in the final price of the watch.

Brand Reputation

Luxury watch brands often have a long history of exceptional quality and craftsmanship, which has helped them establish a strong reputation in the market. Customers are willing to pay a premium price for a watch from a well-respected brand because they know they are getting a high-quality product crafted with care and attention to detail. Additionally, many luxury watch brands have a loyal following of collectors and enthusiasts willing to pay top dollar for the latest models. The reputation and brand cachet of luxury watches can significantly add to their cost.

Pink watch by Rado

Browse High-End Watches at Hing Wa Lee Jewelers

At Hing Wa Lee Jewelers, buying a luxury watch is not just about the product but also the experience. As the premier destination for luxury watches in Los Angeles County, we offer our customers a vast selection of watches from the world's most prestigious brands and exceptional customer service. Our expert team of watch enthusiasts is always on hand to help guide you through the buying process and answer any questions you may have. We understand that buying a luxury watch is an investment, so we offer competitive pricing and flexible payment options to make the process as smooth as possible. Contact us at both our Walnut and San Gabriel jewelry stores.